Adobe CDP pricing is quote-only and set by profile volume. See the three editions, what a billable profile is, Healthcare Shield, estimates and what to ask.
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Compare deployment and licensing choices for a customer data platform before committing to a vendor or operating model. These guides cover on-premise software, private cloud, sovereign environments, SaaS and open-source alternatives. The pricing and ownership guides separate licence charges from implementation, infrastructure, staffing and exit costs. Procurement templates help turn broad requirements into evidence you can request and test. Start with the complete deployment guide or pricing cornerstone, then follow the specific comparison that matches your decision. Source links and dated vendor references make assumptions visible. Prices and product scope can change, so confirm current contract terms directly. The goal is a useful evaluation that includes operating responsibilities, trade-offs and the circumstances in which self-hosting would add unnecessary work.
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guides
How CDPs are priced in 2026: MTU, event, credit and flat-licence models, public prices of Segment, Salesforce and Adobe, hidden costs, and cost at 1M–50M.
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Cloud exit strategy template for marketing and customer data: DORA Art. 28(8), EU Data Act switching rules, a ten-section outline, worked CDP + ESP example.
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Cloud repatriation 2026: what the Broadcom, Cloudian, IDC and 37signals numbers really show, and which customer-data workloads move back first.
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Customer data platform migration in 90 days: inventory, data contracts, identity graph and consent export, dual-run, cutover, plus DORA and Data Act exit terms.
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Customer data platform on AWS, Azure or Google Cloud: VPC, BYOC and key models, a reference architecture per cloud, Marketplace reality and sovereignty.
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How to run a customer data platform proof of concept on synthetic data: generation tools, six acceptance tests, success criteria and a 4-6 week plan.
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Free customer data platform RFP template: 50 requirements in 12 groups with evidence to request, scoring guidance, regulated-buyer weights and an editable CSV.
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Customer data platform total cost of ownership over 3 years: ten cost components, worked models at 1M, 10M and 50M profiles, sensitivities, CSV template.
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Data sovereignty vs data residency for customer data: why an EU region is not enough, a four-rung maturity ladder, and a buyer checklist for a sovereign CDP.
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mParticle alternatives after the Rokt deal: what changed, the 2026 Gartner exclusion, a due-diligence checklist for customers and options by deployment model.
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Open source CDP options compared for 2026: Apache Unomi, Tracardi, RudderStack, Jitsu, Snowplow and more, with licences read from each repository.
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Perpetual license vs subscription for a customer data platform: what each includes, 3/5/7-year cost curves, risks, accounting basics and negotiation points.
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Salesforce Data Cloud pricing (now Data 360): Flex Credits vs Profiles, the rate card, storage, Agentforce, three cost scenarios and five ways to save.
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On-premise, private cloud and self-hosted customer data platforms compared: who offers what, licences, what self-hosting costs to run, and when SaaS wins.
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Twilio Segment alternatives and pricing: MTU maths, the Business tier and HIPAA, plus SaaS, composable, open-source and self-hosted options compared.
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Vendor lock-in cloud checklist: nine contract and architecture checks for martech, from data export to escrow, with sample clause language.
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healthcare
No HIPAA certification exists. The six things a customer data platform must do to handle PHI, and how Segment, Adobe, Tealium, Freshpaint and others compare.
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Further reading
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Publication date recorded for the approved release. Editorial updates do not establish legal approval or a customer result.