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Customer Data Platform TCO: Scenario Workbook

By Art Kukharenko · Published · Updated

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Use this worksheet to record your own requirements, assumptions and evidence. The supplied rows are research or illustrative examples, not a regulatory filing, vendor quote or completed assessment.

How to use this worksheet

  1. Download the CSV and preserve the source and assumption columns.
  2. Replace example values with your own documented information.
  3. Review the result with the accountable technical, procurement or legal owner.

Read the supporting guide for context and return to the tools library.

Customer Data Platform TCO: Scenario Workbook

Research snapshot checked on . Sort any column and retain source dates when reusing records. iAge dataset reuse terms cover the original compilation; third-party source rights remain separate.

Scenario costs are illustrative assumptions. A flat-licence placeholder is not a PrivyCDP price. The table shows 25 rows per page; the full CSV retains all 282 rows.

282 of 282 records match. Showing 1–25.

Scroll horizontally to compare all columns ↔

Customer Data Platform TCO: Scenario Workbook
high_load_commerce_50m__private_flat1input_parameterprofiles_year1profiles500000000ASSUMPTION: archetype definition0
high_load_commerce_50m__private_flat1input_parameterprofile_growth_per_yearfraction0.10ASSUMPTION: editable0
high_load_commerce_50m__private_flat1input_parameteractive_ratiofraction of profiles active per month0.30ASSUMPTION: editable; MTU for MTU-priced SaaS, event-generating profiles otherwise0
high_load_commerce_50m__private_flat1input_parameteranonymous_share_of_activefraction0.70ASSUMPTION: editable; anonymous visitors count toward MTU on the Segment page0
high_load_commerce_50m__private_flat1input_parameterevents_per_active_per_monthevents2500ASSUMPTION: editable0
high_load_commerce_50m__private_flat1input_parameterretention_monthsmonths130ASSUMPTION: editable0
high_load_commerce_50m__private_flat1input_parameterdestinationscount250ASSUMPTION: editable0
high_load_commerce_50m__private_flat1licence_subscriptionannual_flat_licencelicence-year1300000PLACEHOLDER: stand-in for a quoted flat annual licence, midpoint of the $100,000-$500,000 annual licence range Stable Kernel cites for CDPs (secondary); same in all scenarios; not a PrivyCDP price; replace with your quote300000
high_load_commerce_50m__private_flat1implementation_integrationpartner_and_vendor_services_daysday9001200ASSUMPTION: effort in days x blended day rate; replace with SoW1080000
high_load_commerce_50m__private_flat1data_engineeringdata_engineering_fteFTE-year4175000ASSUMPTION: common to both options; fully loaded cost near the midpoint of the $150,000-$200,000 range Stable Kernel cites (secondary)700000
high_load_commerce_50m__private_flat1data_engineeringplatform_administration_fteFTE-year2130000ASSUMPTION: common to both options; fully loaded; marketing operations / CDP admin260000
high_load_commerce_50m__private_flat1data_engineeringdestination_build_daysday250800ASSUMPTION: days to build and test each destination integration, common to both options200000
high_load_commerce_50m__private_flat1infrastructureprod_compute_and_managed_services_monthsmonth1285000ASSUMPTION: baseline monthly cost x (profiles_y/profiles_1 x event_factor)^0.7; replace with cloud pricing calculator output1020000
high_load_commerce_50m__private_flat1infrastructurenonprod_environments_monthsmonth1229750ASSUMPTION: 35% of production compute357000
high_load_commerce_50m__private_flat1infrastructuredisaster_recovery_monthsmonth1251000ASSUMPTION: 60% of production compute (warm or cold standby)612000
high_load_commerce_50m__private_flat1infrastructurehot_storage_tb_monthsTB-months81060ASSUMPTION: events x 1.5 KB x months stored (ramp to retention) x 2.0 overhead; blended $/TB-month48600
high_load_commerce_50m__private_flat1devops_sresre_devops_fteFTE-year3175000ASSUMPTION: operating the deployment (patching, upgrades, on-call share, restore tests)525000
high_load_commerce_50m__private_flat1support_tierpremium_support_pct_of_licencefraction of base0.15300000ASSUMPTION: premium tier uplift as % of licence (+usage for SaaS); same % both options; replace with quote45000
high_load_commerce_50m__private_flat1trainingusers_trainedperson801000ASSUMPTION: cost per trained business user80000
high_load_commerce_50m__private_flat1trainingoperators_trainedperson63000ASSUMPTION: vendor operator course per engineer18000
high_load_commerce_50m__private_flat1compliance_evidenceinternal_compliance_hourshour1000100ASSUMPTION: DPIA/records, vendor or control evidence, restore and exit-plan tests100000
high_load_commerce_50m__private_flat1compliance_evidenceexternal_assurance_penetration_test_or_audit_rightsyear160000ASSUMPTION: external pen test (private) or audit-rights exercise (SaaS)60000
high_load_commerce_50m__private_flat2licence_subscriptionannual_flat_licencelicence-year1300000PLACEHOLDER: stand-in for a quoted flat annual licence, midpoint of the $100,000-$500,000 annual licence range Stable Kernel cites for CDPs (secondary); same in all scenarios; not a PrivyCDP price; replace with your quote300000
high_load_commerce_50m__private_flat2data_engineeringdata_engineering_fteFTE-year4175000ASSUMPTION: common to both options; fully loaded cost near the midpoint of the $150,000-$200,000 range Stable Kernel cites (secondary)700000
high_load_commerce_50m__private_flat2data_engineeringplatform_administration_fteFTE-year2130000ASSUMPTION: common to both options; fully loaded; marketing operations / CDP admin260000
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General information, not legal advice. Read the supporting analysis.

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This article is general information, not legal advice.

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Published: · Updated:

Publication date recorded for the approved release. Editorial updates do not establish legal approval or a customer result.

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